Intelligent, electrified, connected and shared - the "new four" process of the automotive industry is in full swing. In this change, the cockpit plays a crucial role as the core part of intelligence. Among them, in-vehicle display products, as the visual solution of intelligent cabin, can bring better differentiation and visual experience for users with the help of high-level display technology, and have become one of the core selling points of flagship models and medium-to-high-end models.
According to the Gaijin Automotive Research Institute, with the continuous iterative upgrading and penetration of in-vehicle display technology, it is expected that the domestic in-vehicle display market will exceed 150.5 billion yuan by 2025. Among them, the domestic market of center control screen, full LCD instrument, HUD, rear entertainment screen, streaming rearview mirror, and CMS will reach 408, 354, 202, 231, 3.4, and 7.6 billion yuan respectively.
In the cockpit display continued to upgrade the background, how to ensure the quality of the display screen, while better meet the diversified, personalized functional design, and reduce costs, the hardware equipment and manufacturing process puts forward higher requirements, in-vehicle display equipment opportunities and challenges.
As an important window of human-machine interaction, in-vehicle display is the most intuitive embodiment of the intelligent change of the cockpit.
(hereinafter referred to as CECC Fenghua) predicts that in the next 1-2 years, the average number of screens in a single car of the OEM will reach 7, "LCD instrument + center screen + HUD" or become the standard, the three-screen model will open up the 3.0 era of information interaction, the passenger side of the entertainment screen, streaming media rear-view mirror, The passenger entertainment screen, streaming rearview mirror, electronic rearview mirror, etc. will become the main optional products.
In addition to the above three screens, the rear cabin entertainment, CMS, A-pillar, armrest screen, including the future window display, canopy display, etc., the screen in the car will be more and more, and gradually connected together to realize the "borderless" design of the in-vehicle screen, bringing a better human-vehicle interaction experience.
The trend of "triple screen", where does equipment manufacturing go from here?
Focusing on nowadays, triple screen has become an important part of the car center controller, which not only improves the level of vehicle informationization and intelligence, but also greatly improves driving safety and comfort. More and more car manufacturers are equipping their own high-end models with triple screens. Correspondingly, in terms of the manufacturing process, the diversification of design and the complexity of the attached functions have put forward high requirements for the production equipment, process level, materials, and so on.
Overall, the process challenges faced by vehicle displays mainly cover the following aspects:
First of all, the larger the size of the on-board display, the more complex the manufacturing process, and accordingly, the higher the stability requirements of the process. Vehicle-mounted display needs to meet the extremely harsh environmental reliability and low failure rate requirements, but also to withstand the test of harsh environments, so the vehicle manufacturers of vehicle-mounted display production and processing also put forward higher requirements, high-precision production equipment as well as stable process can greatly improve the reliability of the display products.
Secondly, the irregularity of the vehicle display screen compared to cell phones, computers, TVs and other regular screen, cutting, laminating, de-bubbling, bonding, backlight assembly and other core process requirements are higher, advanced process equipment is the prerequisite for the perfect product and guarantee.
Finally, with the application of OLED and other display technologies in the car display, more flexible and thinner product form, will inevitably require the production process to enhance the production equipment iteration, sustained investment in research and development of new processes has become the core focus of the competition among car display suppliers.
In the face of the "triple screen" development trend, as well as equipment manufacturing process challenges. Equipment vendors and manufacturers represented by CECC Fenghua are actively exploring and continuously empowering the development of intelligent cockpit display equipment.
"Screen" Strength, CETC Fenghua Demonstrates Equipment Advantage
CETC Fenghua was founded in 1998, riding on the east wind of the development of vehicle-mounted display, based on its own rich experience in semiconductor display equipment, CEC Fenghua has actively laid out the vehicle-mounted display equipment, and has already realized the 8-32-inch vehicle-mounted display as a whole "turnkey" project.
In view of the design trend of "triple screen", CEC Fenghua has launched the "triple screen precision lamination assembly line", which can continuously vacuum laminate three display modules on a single CG cover plate. According to CECC Fenghua marketing general manager Dong Zhe introduction, with the help of triple screen precision lamination assembly equipment, at present, "center control + main driver screen + passenger screen" can be the longest 1.5 meters, the outermost layer of the CG cover plate and OCA assembly and lamination, the middle of the display module and the triple screen lamination, and finally realize the backlight, BLU assembly. At present, CEC Fenghua is providing triple screen display solutions for many famous car companies, among which Lance Technology has been using the company's "triple screen precision lamination assembly" production line.
中电科风华：三联屏贴合组装生产线
Regarding the process problems of vehicle display equipment, CEC Fenghua has opened up the key technologies of cutting, laminating, bonding, defoaming and backlighting during the production process of medium-sized vehicle display modules, in order to promote technology research and product development. At present, ZTE Fenghua owns the domestic original "Intelligent Cutting System for High-end Display Panels", the industry-leading "Automatic Laminating Production Line", the international advanced "Automatic Bonding Production Line", the first domestic "Automatic Bonding Production Line", and the first domestic "Automatic Bonding Production Line". "The industry-leading fully-automatic laminating production line, the international advanced fully-automatic bonding production line, the first fully-automatic on-line defoaming equipment in China, and the industry-original high-precision automotive backlighting intelligent production line.
In addition, in order to balance the triangle of "quality, speed and cost", CECC Fenghua has also launched the "vehicle center control assembly line equipment", which runs automatically after manual loading in the CG, carries out cleaning, laminating, defoaming, BL assembly, PF film, dispensing, assembly, and shipping protective film. The machine will automatically run after manual loading of material, and then carry out cleaning, laminating, defoaming, BL assembly, PF film application, gluing, assembling, and shipment of protective film. It can be used for all kinds of assembling before the triple screen and the subsequent housing. The assembled finished products can be directly applied to automobile center control. The automated whole line solution reduces the cost of human resources while improving the speed and guaranteeing the quality.
Zhongdianke Fenghua: vehicle center control assembly line equipment
In addition to the conventional design of cockpit display equipment, the development of new energy vehicles continues to break through the traditional mechanical cognition, for example, the traditional B-pillar is only a mechanical device to withstand side impact, but now Tesla as a representative of new energy head of the automobile industry has begun to assemble cameras, NFC and so on in the B-pillar, and the B-pillar has become an important assembly component.
As the design concept of giving automobile B-pillar functionality to some automobile enterprises represented by Tesla has become a trend, CEC Fenghua aims at the B-pillar assembly design track and develops the "Fully-automatic Automobile B-pillar Laminating and Assembly Production Line", which covers a series of processes, such as foam attaching, full-size inspection, air-tightness testing, bluetooth board assembling, hot riveting, camera assembling and packaging and sealing. Sealing and other series of processes. It solves the two core problems of the industry in terms of B-pillar equipment: firstly, flexible foam is assembled under the premise of ensuring no deformation; secondly, the whole line is automated to ensure consistency, which improves the production efficiency and reduces the manual intervention and labor cost.
CEC Fenghua: Fully automated automotive B-pillar laminating and assembling production line
Overall, with the advantages of the display industry, CEC Fenghua has gradually penetrated into the field of intelligent assembly of new energy vehicles relying on the production line of on-board display modules, and in the future, it will also launch the whole line of automation equipment solutions for new energy vehicles such as all-in-one electric drive assembly, multi-station wiring harness processing, etc., and continue to push forward the iterative upgrading of the new energy vehicle assembly process in terms of systematization, integration, and modularization to solve the key point of the industry's demand for high-precision and automation equipment. We continue to promote the iterative upgrading of the assembly process of new energy vehicles in a systematic, integrated and modular way, solve the industry's demand for high-precision and automated equipment, and continue to contribute efficient solutions to the display and assembly of new energy vehicles.
Looking into the future, under the influence of the development of advanced display technology and the differentiated demands of OEMs' models, the correlation and linkage between display products will be increasingly enhanced; the application of new technologies will make human-machine interaction interface ubiquitous. Accordingly, the equipment vendors represented by CEC Fenghua will face more challenges in equipment manufacturing and process innovation. Under the challenge, the new program design brought by the new demand will surely bring more display stage and development opportunities for the prepared enterprises.
